On day one of my broadcast journalism degree our professor asked us what the key elements of a news story were. It has to be “new”, somebody suggested. It seemed a little obvious, but that wasn’t it. Death, disaster, and that it had to be exciting were other suggestions from the class. “Human interest”, my […]
The Key Elements of News Read More »
Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people
Public Relations – The Most Important Communications Discipline Read More »
