What does it mean to truly listen? As a PR Professional, listening is essential, but not many of us actually listen to a conversation. Most times, many who claim they listen are just waiting to speak again. They are essentially looking for aural and visual cues in order to jump in with their thoughts, insights […]
Time for You to Really Listen Read More »
Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar? These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always
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Apple refused the FBI in creating a back door to access the San Bernardino shooter’s iPhone. The FBI says that it has the right to search all cell phones of all suspected terrorists. A federal court agreed. Apple said no way. The issue here is precedence. The FBI has characterized it that any good-willing U.S.
Why Apple vs the FBI Matters to All PR Professionals Read More »
Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When
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For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through. As such, potential leads
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