Journalists and PR professionals are often in a tug-of-war when it comes to word usage. What one calls jargon and language abuse, the other feels as accurate, comprehensive and legally sound. However, as we enter a new year, it is always good to streamline the PR vocabulary. Here are five terms that we see expiring in […]
5 PR Terms That You Should Forget in 2016 Read More »
You can breathe easily now. The tumultuous 2015 has now come to an end. What a ride it has been. But do not rest easy just yet. The tremendous pace in which innovation and advancements were introduced, and subsequently consumed, have made for some big changes in the marketplace – we believe 2016 will be the
3 Ways 2016 Will Rewrite PR Read More »
Traditional PR wisdom discounts holidays. The idea is that no one is around to report, so all your effort to create noise or traction will be a huge waste of time. This is an outdated mode of thinking. We really need to let go of yester-years mental image of empty media offices and journalists sitting
‘Tis the Season for Holiday PR Read More »
Social media is like wielding a lightsaber. In trained hands, it can parry and block barbed comments and criticisms, while offering a very precise tool to pierce through all the information clutter. For the untrained,it becomes a liability that can create more mayhem than intended. But its importance cannot be ignored. After all, a single
Social Media PR: The Force Awakens Read More »
You have worked hard to get a new client. You’ve called the media, explained the story and told them why the win is the most important thing, ever. You continued to work your contacts, and finally, you get mentioned in the media. A PR win. Well, sort of. Public Relations, especially in today’s digital era, can
6 Myths about PR in the Digital Era Read More »
