Influencer marketing is not new. Celebrities have always been used by brand marketers and PR professionals to drive interest and create brand loyalty by association. It definitely works; if it didn’t, it would have died long ago. Where influencers are different is that they are self-made celebrities. No fashion show, film or TV appearances are […]
Navigating the Opaque World of Influencer Marketing Read More »
Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was
PR and Online Reputation: The Perfect Waltz Read More »
Branding used to be handled by a separate marketing agency. However, in today’s era of blogs, social media, connected mobile devices and ubiquitous Internet, PR has become part of branding. Here are three reasons why you need PR for branding: Give your brand a face Creative visuals are important for branding. So are the accompanying
3 Ways PR Does Branding Well Read More »
Here’s a problem that every PR professional knows: you write 10 press releases, but none of them get Traction. Is it the fault of the PR professional or the press release content? A decade ago it used to be different. When the Internet was still young and social media was for swapping stories about cats,
Stop Writing a Release and Start Telling a Story Read More »
You may have done your homework and developed a strong outreach program, but somehow it is not driving results. Here are two key reasons why that may be: Reason #1: Your Goals Are Muddled Often we are too results-oriented. This is not solely the fault of the PR professional, though.
2 Reasons Your PR Pitch Sucks Read More »
