For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through. As such, potential leads […]
Deciphering Content Marketing Hype Read More »
Despite its most recent financial woes you can’t deny Twitter’s hold on online engagement. Companies are finding that Twitter can increase engagement and offer an additional channel to promote their wares. For PR professionals, it offers more than just another announcement channel. In the right hands, it can be a strategic PR tool. Below are
Why PR Professionals Should Do More With Twitter Read More »
Live streaming video is not new. What is new is the way that it is being integrated into social media channels. With Twitter’s Periscope taking on Meerkat, and Facebook looking to claim a piece of the pie, uptake is exploding. It has become an effective tool to engage, influence and convert. Celebrities have added additional
The Year PR Went Live Read More »
Social media strategies are becoming ever more important to PR professionals. It can help to increase engagement and brand equity, without having to splash millions of dollars on a billboard advertisement campaign that excites, but seldom incites. But that does not mean taking the social media route is any easier. It requires a lot of
3 Companies That Nailed Social Media PR Read More »
Public Relations has not always enjoyed a good rep. Some journalists call us the “dark side” amongst other names including (but not limited to): flacks (journos are hacks), spin doctors, etc. All of this name calling hurts. You cannot blame potential clients for being overly suspicious, and in some cases even snippy. And admittedly, for
What NOT To Say When Hiring a PR Firm Read More »
