Recently, a journalist asked me to share my thoughts on how AI is impacting the agency-client relationship. I think the topic is too important not to address, so I’ve decided to share my full perspective here. As the founder and CEO of BroadPR, a Public Relations, Communications, and Marketing firm, I’ve seen technology trends come […]
How AI Is Reshaping the Agency-Client Relationship: A PR Perspective Read More »
This is my first article in a series of articles that I will be writing with ChatGPT prompts. It’s about LinkedIn content, and the idea is directly from a suggestion Christopher Penn had in one of his recent webinars. If you’ve not watched his content or checked out his company, Trust Insights, please do. They
Mastering LinkedIn’s Algorithm: Strategic Tips for Maximizing Content Impact Read More »
In recent years, the use of artificial intelligence (AI) in public relations (PR) has gained momentum. AI-based PR agencies promise to automate routine tasks, save time and money, and improve the accuracy and effectiveness of media pitches. However, as with any emerging technology, there are more questions than answers when it comes to the use
The Promises and Perils of AI-Based PR Agencies: More Questions than Answers Read More »
