While forced isolation may be a new concept for many, there are some who have a good bit of experience isolating. My experience is two-fold. First, I’ve been working from home since 1997, when people would ask how that was even possible (I had a dial up internet connection at the time, and it was […]
Don’t Just Survive in Isolation, Thrive in It Read More »
The PR profession is evolving fast. The entry of citizen journalists, blogs, online news platforms, and the shifting role of traditional media to become fake news checkers is also changing Public Relations. PR pros need to keep up. And below are the top challenges that we see our peers facing in 2020. The journalism that
It’s 2020 and Time for Modernizing Your PR Read More »
Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers.
So You Want Your Blog to Go Viral Read More »
Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is
3 Mistakes to Avoid When Blogging Read More »
There is a new term in the market: infobesity. Essentially it means information overload. Wikipedia defines it as “the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.” Why does this matter to PR pros? Well, for one thing, we have helped
Combating Infobesity: A PR’s Take Read More »
