In this blog, I will offer some tips on how to choose the right influencer. A previous blog looked at how to choose an influencer agency, while below are some well-proven tips for working directly with an influencer. Step 1: Look to the middle Whom you hire will, of course, depends on your budget. But […]
Influencer Marketing: Working with the Right One Read More »
Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus
Small Biz PR: How to Hook the Media Read More »
Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers.
So You Want Your Blog to Go Viral Read More »
Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is
3 Mistakes to Avoid When Blogging Read More »
In the previous blog, I highlighted three platforms that are shaping communications in China. While all three filled the void when the Government blocked access to Western apps, they are vital for any PR pros working in China. Below are two that are slightly different. Like the previous three, the two began as Chinese alternatives.
Chinese Communications Tools: And There Were Five (Part 2) Read More »
