China is digital and mobile—in some areas more than the US. With no legacy IT or poor cabling infrastructure, many have no choice but to embrace mobile communications. It has shaped how PR Pros engage journalists and the potential audience in China. It also means that old strategies based on email and traditional cold calls […]
Chinese Communications Tools: And There Were Five (Part 1) Read More »
Signing up an agency used to be simple. You simply measure their past success and coverage. However, evaluating a PR agency these days starts with some soul searching. As highlighted in my previous blog, you are not assigning a PR job scope, but rather you are acquiring a PR team. So just like any HR
Choosing a PR Agency Part 2: The Right Questions Read More »
Many organizations tend to evaluate PR agencies based on their clientele, reach, industry dominance, support staff and media coverage. This made sense—then. Not necessarily today. Public Relations has evolved in many ways. Media relationship (and to a certain extent crisis management) is only part of the PR equation these days. Overall communications, social media engagement,
Choosing a PR Agency Part 1: Open Your Mind Read More »
Increasingly, CEOs are becoming the faces of their companies. It used to be only tech CEOs who did these, led by personalities like Bill Gates, Larry Ellison and John Chambers to name a few. Now, CEOs from all industries need to be ready to become their companies’ public leaders. Just look at Apple, Tesla, and
Time to Get Your CEO to Join PR Read More »
Eeeek! You’ve made an online blunder. You are now facing an avalanche of negativity across all channels, especially on social media. If you are an online business, this can be fatal. So what should your next steps be? Step 1: Acknowledge It Ignoring it may have worked for brick and mortar businesses in years past,
4 Steps to Recovering From an Online Mistake Read More »
