On day one of my broadcast journalism degree our professor asked us what the key elements of a news story were. It has to be “new”, somebody suggested. It seemed a little obvious, but that wasn’t it. Death, disaster, and that it had to be exciting were other suggestions from the class. “Human interest”, my […]
The Key Elements of News Read More »
(Article originally appeared in Authority Magazine, October 26, 2021) Life is too short to waste our time and our talents on things that simply won’t matter when we are gone. Building a legacy of hope and love and community seems like a worthwhile goal for all of us. Welcome to another installment
In our last blog, we highlighted three key phrases to avoid. Below are another three that we think warrant a relook or need to be relegated to the vocabulary trash. Off the record In journalism there is no such thing, but it is amazing how many times PR Pros seem to hide behind this phrase.
Six Phrases PR Pros Should Forget (Part 2 of 2) Read More »
It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared
Chinese PR: 6 Ways It May Differ Read More »
Many organizations tend to evaluate PR agencies based on their clientele, reach, industry dominance, support staff and media coverage. This made sense—then. Not necessarily today. Public Relations has evolved in many ways. Media relationship (and to a certain extent crisis management) is only part of the PR equation these days. Overall communications, social media engagement,
Choosing a PR Agency Part 1: Open Your Mind Read More »
