Digital newsrooms are not measuring up to expectations. That is the opinion of an ISEBOX survey of journalists. In fact, 65% gave the thumbs down for online newsrooms and only 6% said that these sites are useful to their work! This is very telling in an era of digital transformation. So what went wrong? Here […]
Why Your Newsroom Sucks (and what you should do next) Read More »
You may have done your homework and developed a strong outreach program, but somehow it is not driving results. Here are two key reasons why that may be: Reason #1: Your Goals Are Muddled Often we are too results-oriented. This is not solely the fault of the PR professional, though.
2 Reasons Your PR Pitch Sucks Read More »
Public Relations used to be strictly for media relations. They were the people who faced the media and helped to create buzz through indirect or WOM (word-of-mouth) campaigns. That is no longer the case. With social media, PR pros from the periphery have found their voice. And increasingly, their opinions and buy-ins matter to
PR is Changing Marketing with Social Media Read More »
Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar? These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always
7 Tips to Grab the Elusive Journalist Read More »
Apple refused the FBI in creating a back door to access the San Bernardino shooter’s iPhone. The FBI says that it has the right to search all cell phones of all suspected terrorists. A federal court agreed. Apple said no way. The issue here is precedence. The FBI has characterized it that any good-willing U.S.
Why Apple vs the FBI Matters to All PR Professionals Read More »
