Press

7 Tips to Grab the Elusive Journalist

Media, Press, Public Relations / Winston Thomas / March 15, 2016

Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar? These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always […]

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Stop the Press Release Abuse

Best Practice, Media, Press, Public Relations / Winston Thomas / March 2, 2016

Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When

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