Public Relations

PR and Online Reputation: The Perfect Waltz

Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was […]

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6 Reasons Why Product Marketers Need PR

In the good old days of traditional marketing, product marketers sat separately from PR professionals—both figuratively and literally. They owned product promotions, while PR was engaged right before a launch. The advent of blogging, social media and influencers has changed this. Check out these six ways PR adds value (or even drive success) for product

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