Public Relations

PR and Online Reputation: The Perfect Waltz

Public Relations / Winston Thomas / June 1, 2016

Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was

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3 Ways PR Does Branding Well

Branding, Marketing, Public Relations / Winston Thomas / May 25, 2016

Branding used to be handled by a separate marketing agency. However, in today’s era of blogs, social media, connected mobile devices and ubiquitous Internet, PR has become part of branding. Here are three reasons why you need PR for branding: Give your brand a face Creative visuals are important for branding. So are the accompanying

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Stop Writing a Release and Start Telling a Story

Press, Public Relations / Winston Thomas / May 19, 2016

Here’s a problem that every PR professional knows: you write 10 press releases, but none of them get Traction. Is it the fault of the PR professional or the press release content? A decade ago it used to be different. When the Internet was still young and social media was for swapping stories about cats,

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2 Reasons Your PR Pitch Sucks

Media, Press, Public Relations / Winston Thomas / May 9, 2016

You may have done your homework and developed a strong outreach program, but somehow it is not driving results. Here are two key reasons why that may be: Reason #1: Your Goals Are Muddled Often we are too results-oriented. This is not solely the fault of the PR professional, though.

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3 New Must-Have Traits for Today’s PR Professional

PR and Online Reputation: The Perfect Waltz

3 Ways PR Does Branding Well

Stop Writing a Release and Start Telling a Story

2 Reasons Your PR Pitch Sucks