Metrics can be difficult for Public Relations. Share of voice and sentiment used to be enough. Share of voice showed how well media covered your company against rivals. This was measured and analyzed in terms of audience reach, number of articles, topic comparison, etc. Sentiment highlighted how positive or negative the coverage was. Often used […]
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Public Relations used to be strictly for media relations. They were the people who faced the media and helped to create buzz through indirect or WOM (word-of-mouth) campaigns. That is no longer the case. With social media, PR pros from the periphery have found their voice. And increasingly, their opinions and buy-ins matter to
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Content is king. However, PR is increasingly becoming the kingmaker. The relationship content and PR have traditionally had is now blurred. One needs the other, and below are three ways content is changing the PR profession for the better. Thought leadership It’s more than just writing a good bylined piece. Today’s PR pros work closely
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What does it mean to truly listen? As a PR Professional, listening is essential, but not many of us actually listen to a conversation. Most times, many who claim they listen are just waiting to speak again. They are essentially looking for aural and visual cues in order to jump in with their thoughts, insights
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Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar? These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always
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