Apple refused the FBI in creating a back door to access the San Bernardino shooter’s iPhone. The FBI says that it has the right to search all cell phones of all suspected terrorists. A federal court agreed. Apple said no way. The issue here is precedence. The FBI has characterized it that any good-willing U.S. […]
Why Apple vs the FBI Matters to All PR Professionals Read More »
Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When
Stop the Press Release Abuse Read More »
For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through. As such, potential leads
Deciphering Content Marketing Hype Read More »
Despite its most recent financial woes you can’t deny Twitter’s hold on online engagement. Companies are finding that Twitter can increase engagement and offer an additional channel to promote their wares. For PR professionals, it offers more than just another announcement channel. In the right hands, it can be a strategic PR tool. Below are
Why PR Professionals Should Do More With Twitter Read More »
Public Relations has not always enjoyed a good rep. Some journalists call us the “dark side” amongst other names including (but not limited to): flacks (journos are hacks), spin doctors, etc. All of this name calling hurts. You cannot blame potential clients for being overly suspicious, and in some cases even snippy. And admittedly, for
What NOT To Say When Hiring a PR Firm Read More »
