Social media is like wielding a lightsaber. In trained hands, it can parry and block barbed comments and criticisms, while offering a very precise tool to pierce through all the information clutter. For the untrained,it becomes a liability that can create more mayhem than intended. But its importance cannot be ignored. After all, a single […]
Social Media PR: The Force Awakens Read More »
You have worked hard to get a new client. You’ve called the media, explained the story and told them why the win is the most important thing, ever. You continued to work your contacts, and finally, you get mentioned in the media. A PR win. Well, sort of. Public Relations, especially in today’s digital era, can
6 Myths about PR in the Digital Era Read More »
In my last post, I argued why PR and content marketing are no longer strange bedfellows. Now we see how trends in content marketing itself are shaping PR, and making us, PR professionals, re-examine our practices. It was not so long ago when things were different. According to the Public Relations Society of America (PRSA),
Content Marketing and PR: A Love Story in the Making — Part II Read More »
If you have good content, do you still need PR? After all, as the argument goes, excellent content does not need any additional help. The answer — yes — may sound obvious, but when marketing teams are filled with content creators, and content marketing is being trumped as the next savior to marketing, that answer
Content Marketing and PR: A Love Story in the Making Read More »
Good Public Relations (PR) should be about more than bragging rights, increasing media hits and obtaining coverage in tier-one media. That being said, it is often the case that coverage, impressions and media attendees (at a press conference) are often used as Key Performance Indicators (KPIs) to gauge success. Being mentioned on CNN, featured in
Measuring PR: Size is Not All That Matters Read More »
