In a market filled with video blogs, live news feeds via Periscope and Meerkat, and photo-driven news reporting, press releases may seem outdated and out of touch with what media wants. Nothing can be further from the truth. According to over 400 members of the North American media who responded to Business Wire’s 2015 Media […]
So You Think You Know About Press Releases Read More »
A PR crisis is lurking around every corner in today’s information-driven market environment. A single off-the-cuff comment, a partner misstep or a seemingly unrelated scandal is all that is needed to topple reputations, impact revenues and turn away customers. Having a concrete, current PR crisis plan in place can help today where a single
8 Steps to Handling a PR Horror Story Read More »
In an era of blogs, social media and other corporate marketing efforts, press releases may look like a hangover of yester year’s marketing strategies. They are certainly not. This gem of documentation is essentially official proclamation of new products, updates, announcements, important achievements, vital changes in companies and more. While blogs and social media posts
The Art and Science of Writing Press Releases that Rock Read More »
