Public Relations

A PR crisis is lurking around every corner in today’s information-driven market environment. A single off-the-cuff comment, a partner misstep or a seemingly unrelated scandal is all that is needed to topple reputations, impact revenues and turn away customers.   Having a concrete, current PR crisis plan in place can help today where a single […]

In an era of blogs, social media and other corporate marketing efforts, press releases may look like a hangover of yester year’s marketing strategies. They are certainly not. This gem of documentation is essentially official proclamation of new products, updates, announcements, important achievements, vital changes in companies and more. While blogs and social media posts