Increasingly, CEOs are becoming the faces of their companies. It used to be only tech CEOs who did these, led by personalities like Bill Gates, Larry Ellison and John Chambers to name a few. Now, CEOs from all industries need to be ready to become their companies’ public leaders. Just look at Apple, Tesla, and […]
Time to Get Your CEO to Join PR Read More »
Are you writing more content that you could have ever imagined? Let me tell you a secret. It will only get worse. Consumers are not just asking for more content, but better, more relevant articles. Meanwhile, brands are using content to build awareness, influence and drive sales potential. Suffering from a lack of content ideas
Here’s Your Antidote to Content Burnout Read More »
If you really look at it, every startup begins with PR. You may call it word of mouth. But in essence a good PR strategy is about getting people interested enough to consider your product or service—either to invest, report or buy. Below are three proven ways where PR can help your business reach new
3 Ways PR Can Jumpstart Your Business Aspirations Read More »
Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds. Here are three ways to ensure your content sticks—and not become forgotten. Become a curator
The Art and Science of Sticky Content Read More »
The argument goes: Why bother with an agency when there are so many talented PR freelancers out there, and many agencies depend on freelancers? A decade ago we would have scoffed at that question. But labor trends have changed. Many professionals are freelancing for flexibility in their work lives. Others are looking to do it
Should You Hire a PR Agency vs a Freelancer? Read More »
