This is my first article in a series of articles that I will be writing with ChatGPT prompts. It’s about LinkedIn content, and the idea is directly from a suggestion Christopher Penn had in one of his recent webinars. If you’ve not watched his content or checked out his company, Trust Insights, please do. They […]
Mastering LinkedIn’s Algorithm: Strategic Tips for Maximizing Content Impact Read More »
Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus
Small Biz PR: How to Hook the Media Read More »
PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your
6 Steps In Choosing An Influencer Agency Read More »
We seem to be infatuated with numbers, even when they don’t hold much value. This is especially notable in the realm of social media. Many brag about the numbers of their friends or followers. That may be ok on a personal level, but it is akin to high-school where a pubescent teen likes to be
Numbers Do Not Mean Social Media Success Read More »
Time for crystal ball gazing. 2016 was a phenomenal year for social media in becoming an essential business tool. Although Facebook did make a couple of slips on highlighting how effective its platforms are, the fact is that social media is shaping the way we work, play and communicate. This is the main reason why
Four Ways Social Media Will Change PR in 2017 Read More »
