Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds. Here are three ways to ensure your content sticks—and not become forgotten. Become a curator […]
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Internal communications is a huge responsibility for many PR professionals. As companies grow, they tend to extend communication lines to breaking points. It can result in miscommunication or late messaging, often leading to confusion that media or rivals latch on to and exploit. Enter the PR professional. He or she keeps the
Time to Use Social Media for Internal PR Read More »
Public Relations used to be strictly for media relations. They were the people who faced the media and helped to create buzz through indirect or WOM (word-of-mouth) campaigns. That is no longer the case. With social media, PR pros from the periphery have found their voice. And increasingly, their opinions and buy-ins matter to
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Content is king. However, PR is increasingly becoming the kingmaker. The relationship content and PR have traditionally had is now blurred. One needs the other, and below are three ways content is changing the PR profession for the better. Thought leadership It’s more than just writing a good bylined piece. Today’s PR pros work closely
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Despite its most recent financial woes you can’t deny Twitter’s hold on online engagement. Companies are finding that Twitter can increase engagement and offer an additional channel to promote their wares. For PR professionals, it offers more than just another announcement channel. In the right hands, it can be a strategic PR tool. Below are
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