Live streaming video is not new. What is new is the way that it is being integrated into social media channels. With Twitter’s Periscope taking on Meerkat, and Facebook looking to claim a piece of the pie, uptake is exploding. It has become an effective tool to engage, influence and convert. Celebrities have added additional […]
The Year PR Went Live Read More »
Social media strategies are becoming ever more important to PR professionals. It can help to increase engagement and brand equity, without having to splash millions of dollars on a billboard advertisement campaign that excites, but seldom incites. But that does not mean taking the social media route is any easier. It requires a lot of
3 Companies That Nailed Social Media PR Read More »
Social media is like wielding a lightsaber. In trained hands, it can parry and block barbed comments and criticisms, while offering a very precise tool to pierce through all the information clutter. For the untrained,it becomes a liability that can create more mayhem than intended. But its importance cannot be ignored. After all, a single
Social Media PR: The Force Awakens Read More »
You have worked hard to get a new client. You’ve called the media, explained the story and told them why the win is the most important thing, ever. You continued to work your contacts, and finally, you get mentioned in the media. A PR win. Well, sort of. Public Relations, especially in today’s digital era, can
6 Myths about PR in the Digital Era Read More »
